Raymond focuses on the image of "The Raymond shop", Mr. Jagdeep Kapoor speaks

It's been ages since we have been habituated to the very famous tagline, in fact one of the most famous of all, "The Complete man". The first images that flash in front of our eyes are Raymond-the brand, Raymond suits and impeccably made Raymond advertisements.
          Incorporated in 1925 as "Raymond" and what started as a small shop in Ballard estate of Mumbai has indeed come a long way with a current establishment of over 550 stores in 200 cities. In the wake of increased consumer acceptance and eagerness for buying at retail outlets, Raymond has realized the need to shift its focus from being brand-centric (The Complete Man) to being retail-centric. After having positioned themselves in the minds of the consumer, Raymond now wishes to position itself as "The Raymond Shop" encompassing brand like Manzoni, ColorPlus etc. which are a part of the Raymond Family, and more so, owing to the earlier positioning, these brands were never recognized as Raymond's own. With the new strategy, aligned beautifully with the age-old "Complete Man" image, Raymond wishes to tap the growth of the retail segment by promoting the Raymond Shop.
But is this strategy too late in the day? To answer this question, we now consider a very important opinion:
One of JBIMS's most illustrious alumni and marketing "Guru", the Managing Director of Samsika Marketing Consultants, Mr. Jagdeep Kapoor opined that this strategy has indeed come at the right time. Raymond must focus on the aspirational part of the business more, as it always has been, by now positioning itself as a impressive solution provider of a varied range of men's apparels and garments.
Indeed, Raymond as a brand, is here to grow, and only grow as it always has...