Airtel Launches New Logo

It's the world of youth and exuberance,

Its the time for embracing novelty...

To create in the  mind of the customer, a remembrance,

It's all about turning a dream into reality...

Just a few hours back, Bharti Airtel reinforced its promise of delivering world class and affordable services by celebrating the achievement of crossing the milestone of 2000 crore users.

They coupled this by launching a new and innovative, but at the same time representative logo for their Airtel brand. The new logo beams of exuberance; it is international, inclusive and dynamic and more importantly it will be easily recognized as a high-quality brand in the international market...

For now, its time let's do a bit of jig with A.R.Rehman's (yet another) master piece tune!!

What would this mean for the company? Would it have an impact on the sales? Would it lead to increasing excitement that Bharti would delightfully feed with exciting new services?

Or on the other side it would demand an extra cost to delete its own memory from its loyal consumers mind & replace it by new one?

Is it advisable to lure new customers in the new market(Africa) at the cost of confusion created in your current customers' mind (India) ?

Lets discuss the possible percussions of this move of legendary brand, Airtel.